It started at CES, nearly 12 months ago. NVIDIA announced GeForce Experience, a software solution to the problem of choosing optimal graphics settings for your PC in the games you play. With console games, the developer has already selected what it believes is the right balance of visual quality and frame rate. On the PC, these decisions are left up to the end user. We’ve seen some games try and solve the problem by limiting the number of available graphical options, but other than that it’s a problem that didn’t see much widespread attention. After all, PC gamers are used to fiddling around with settings - it’s just an expected part of the experience. In an attempt to broaden the PC gaming user base (likely somewhat motivated by a lack of next-gen console wins), NVIDIA came up with GeForce Experience. NVIDIA already tests a huge number of games across a broad range of NVIDIA hardware, so it has a good idea of what the best settings may be for each game/PC combination.
Read more at AnandTech